Interesting piece by Caroline McCarthy, featuring Scott Harrison from charity: water and some chap called Toby Daniels.  In it she discusses the challenges of non-profits moving into the social media space and whether overcrowding and donor apathy is becoming a problem.

Also check out Beth Kanter’s follow up piece, ‘Crowded Roads Ahead for Charity 2.0: How to address scaling and cause fatigue’, whch also raises some interesting points.

I’d love to hear your thoughts on both articles.  Do you think that this is going to be a major issue for non-profits in the future?  What suggestions do you have for how they can develop successful social media strategies that avoid the pitfalls highlighted.