It’s absolutely incredible to think that just under a year a go I had this crazy idea for redesigning reusable coffee cups, and that in just a few days we are kicking off the betacup Challenge, with the world’s largest coffee retailer, Starbucks, supporting our efforts.
For those of you who have no idea what I’m talking about, check out this video below and even more importantly, visit our lovely looking site to find out how YOU can get involved: http://thebetacup.com
Betacup from the betacup on Vimeo.
